Corporate Gift Buying Checklist - Make Giving an Art

In the final installment of our Corporate Gift Buying Checklist, we explore what gifting can mean for your bottom line.

Make Giving an Art

Today, corporate gift giving is serious business. Savvy companies are including corporate gift buying as an essential part of their overall marketing strategy for success.

Gifting brings with it a unique ability to enhance the personal connection between the giver and the recipient. Unlike incentives with defined performance requirements or promotional specialties that include blatant branding or advertising messages, gift giving can build a sense of partnership with valued business associates in a cost effective way. Gifting even differs from recognition programs because it has a spontaneous, oh-you-shouldn’t-have quality to it. This doesn’t mean there is no plus side on the bottom line, however.

Research conducted by the Promotional Products Association International (PPAI) shows that corporate gift givers are twice as likely to increase their chances of being contacted by a recipient as those who don’t have a gift program. Because costs are relatively low compared to other elements of an overall marketing plan, gift giving performs nicely as a long-term relationship-building process with infinite feel-good benefits.

Personalize Holiday Gift Wine Sets at PlaqueMaker

For the client, employee or even prospective customer who is a wine expert, our elegant or eco-friendly wood wine set makes a thoughtful corporate gift for the holidays. Each box holds one bottle of wine (not included) and includes a foil cutter, spout, stopper and corkscrew – essential tools for a personalized tasting experience. Customize with names, year, holiday greeting, quote or your own special message, as well as corporate logo, photo or clip art.

Read about other points from our Corporate Gift Buying Checklist, such as checking company policies, deciding what to buy, quality first, delivery personally and giving & receiving.