Handmade Craftwork is a Big Deal in Small Business

The world of arts and crafts has grown far beyond local fairs and markets.

With 1.4 million artistic entrepreneurs actively creating handmade products, the online phenomenon Etsy is building a global empire since its launch in 2005. Etsy offers a marketplace for thousands and thousands of artisans, crafters, designers, and makers and has served close to 81.9 million customers by the end of 2020.

Another big name in business expanding its offerings to unique handcrafted products created by local artisans is Amazon Handmade. All of a sudden, small business makers are making it big.

Small and Mighty

Today, independent artists and crafters are part of a growing sector of the U.S. economy. Micro-businesses - those with less than 10 employees - make up 75.3% of private sector employers. Whether these makers work alone or have a small staff, they must distinguish their handmade business right from the start. The artistic entrepreneurs who embrace social media, targeted advertising and the creative building of their small business brand will be more likely to succeed.

Make Your Product Labeling Memorable

How do you stand out from the crowd? Artists find unique ways to express their creativity every day. For example, a simple knit cap can stand out from other manufactured hats when you label it with a leather or faux leather tags that displays your shop’s logo and perhaps the date it is made. Who says a label must be made out of fabric or paper? Seeing a cap with your leather tag, shoppers will start recognizing it as yours. It is no longer the same as every other knit hat. And you’re starting to win followers for your products.

Create Custom Leather and Faux Leather Tags and Labels at PlaqueMaker

Whether you decide to sew them inside your merchandise, use them to mark things in your store or place them inside your packaging boxes, custom engraved leather tags or faux leather tags make an impressive statement. Available in a variety of shapes and sizes, each tag is laser engraved with your personalized text and one free logo, photo or clip art. Use our online design tools to create your own look or have our professional graphic designers create a look for you. Once you submit your order, a no obligation quote and free proof is emailed to you within one business day. Typically, your order ships from our warehouse two days after you approve your final design.