Awards Programs Boost Company Profile

Written by
Kyle Sherman
Published on
March 17, 2022 8:00:00 AM PDT March 17, 2022 8:00:00 AM PDTth, March 17, 2022 8:00:00 AM PDT

Corporate award programs can do just as much for the company as they do for the employee.

Study after study confirms the positive effect of employee recognition programs on a company’s staff at large. Corporate awards programs can also do the company good:


● By enhancing a company’s reputation

● By motivating employees to take pride in their work

● By winning confidence in customers for your organization’s expertise

● By raising the company profile within the industry and improving networking opportunities


Relevance & Newsworthiness

Whether an employee, a team or the organization itself, winning an award can get your company free publicity, getting your name out into the community in a cost-effective way. Unlike placing -and paying for- advertising, a press release about the award can inspire a business editor to write a story in the business section of your local paper, journal or news website. Editorial content can expand awareness about your business in a way that paid advertising simply cannot.


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Boost Reputation & Increase Sales

Corporate awards bring attention to the unique products and services your company provides the business community, improving your standing among peers. This in turn can:


● Enhance the confidence of potential customers

● Lead to partnerships within your industry

● Open doors for business-to-business opportunities elsewhere

● Increase your bottom line


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Street Cred & Leadership

Awards from major trade groups and associations recognize your company’s industry leadership, and can give your business credibility. In the future, you and your colleagues may be called upon to speak at conferences and participate panels and committees to share your expertise, or join boards of directors, elevating your business profile.


The Best & the Brightest

Winning awards can give you an edge in hiring and retaining top-flight talent. Prospective job seekers:


● Will see you as an award-winning company

● Perceive your business as having more significant opportunities in the field

● Enhance their own careers by having an award-winning company listed on their resumes


Longtime employees will gain greater job satisfaction knowing they’re working for a leader in the field.


Related Articles: Create a Culture of Employee Engagement; The Value of Employee Recognition


Make a Lasting Impression

Create custom engraved corporate awards and recognition gifts at PlaqueMaker. Reward top talent with our wide selection of materials and high quality production. Include one free logo, photo or clip art with no set-up fees and no character limit. We offer quantity discounts on custom products and gifts.