Businesses can no longer deny the power of the internet.
Today’s customers spend a great deal of time on their mobile devices and expect to take advantage of free WiFi service at all the places where they shop and dine. Recent surveys show 50% of shoppers who access a store’s WiFi spend more money than those who do not, while 62% of businesses say customers spend more time in their shops if WiFi is available. Posting a sign that says WiFi is available with a password makes good business sense.
Increase Foot Traffic
Companies that provide a free internet connection for their customers see an increase in foot traffic over those that do not. One reason is that customers are using GPS and social mapping services like Google Maps, Yelp and Foursquare to search for shopping or dining spots on the go. Those offering free WiFi access are selected most often. One in 10 people will leave a location if free internet access is not provided.
Attract New Customers
Restaurants, cafes and pubs with free WiFi are more likely to attract new patrons. Today’s consumer researches where they want to eat more than ever before. They read reviews and check menus. Seeing that your restaurant has WiFi can bring a customer in for the first time. When dining alone, a person feels less awkward if they can connect online with friends. Fifty-three percent of diners surveyed say they are OK sitting alone if they have access to WiFi. Free access can help passers-by notice you for the first time. They see your WiFi hotspot on their phones and start checking you out. It is a sale you may miss without the service – and the sign.
Extend Customer Service Far Beyond Your Front Door
WiFi is an opportunity to connect with customers on a one-on-one basis. If you control WiFi access, make your website the access homepage. You can accumulate customer data, target ads directly to their devices and solicit feedback from your guests. Ask clients to sign up for notifications of special events or text alerts for sales. You can also raise your search profile by listing your company on mobile apps like Facebook, Instagram or Twitter. Google favors mobile-friendly websites. A higher profile means you score higher in search results.
WiFi Signs Aren’t Just for Businesses
Do you ever feel like all you do is give your WiFi password out over and over to your house guests? If you are someone who entertains visitors a lot or rents out the house on Airbnb, getting WiFi signs is a sure-fire solution. Create a customized sign for your family home or rental and never worry about it again.
Create Custom Engraved Free WiFi Signs at PlaqueMaker
Businesses of all sizes are embracing free WiFi for their customers. PlaqueMaker’s custom engraved WiFi signs lets your customers know you’re providing free service with a password. Available in stainless steel or plastic (in a wide array of colors), these signs are suitable for indoor or outdoor use. Choose a square or rectangle shape. We make it simple to design, too. Just select a few options and you’re done. Add your logo for an even more personalized touch. Perfect for restaurants, retail, hotels and other businesses or organizations. Use in a rental or your home for when company comes over!